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About

Alexandra Spice Global

Creators of Conviviality

Founded in 2018, Alexandra Spice & Beverages Pvt. Ltd. has swiftly emerged as one of India’s leading global players in the alcoholic beverages industry. With a strong presence in both domestic and international markets, we are committed to excellence, innovation, and sustainability across every facet of our operations.

Our premium and luxury spirits are proudly crafted under the Alexandra and Brown Eagle brands—each one a testament to our dedication to quality and refined taste. Positioned firmly in the prestige spirits segment, our portfolio reflects not just fine craftsmanship, but also a deep respect for culture and community.
At Alexandra, we are more than a beverage company we are creators of conviviality. Our mission is to transform every social moment into a warm, inclusive, and memorable experience. We believe our products have the power to bring people together and inspire the celebration of life every day, everywhere.
Organic

About us

Who We Are

A leader in premium beverage alcohol, we combine performance with purpose proudly supporting responsible enjoyment and a balanced lifestyle, while staying connected to the needs of our consumers and communities.

Care for People ,Care for Planet And Care for Tomorrow

We are committed to nurturing the well-being of individuals, protecting the environment, and building a sustainable future for generations to come. Every decision we make reflects this deep responsibility because caring is at the heart of everything we do.

Our People

Our People

Our success is driven by a diverse and talented team that shares a commitment to excellence, responsibility, and innovation. We foster an inclusive workplace culture where individuals are supported, empowered, and encouraged to grow professionally and personally.
By investing in our people, we strengthen our business and our impact in the communities we serve.

Our Ambition

Our ambition is to be the industry’s most respected and responsible beverage alcohol company — known for our premium brands, sustainable growth, and unwavering commitment to doing what’s right. We strive to create lasting value for our stakeholders, while making a positive impact on society and the environment.
our ambition

Contented What We Do

We take accountability seriously and act with sensitivity, upholding the highest standards of integrity and social responsibility. We proudly celebrate inclusion and diversity, recognizing that our strength comes from embracing the unique perspectives, backgrounds, and talents of every individual. Together, we build a culture where everyone feels valued, respected, and empowered to contribute their best.

Enjoyment of Life

We value positivity, balance, and shared joy. Whether through our products, our workplace, or our partnerships, we believe life is meant to be enjoyed and we help make that possible.

Our Accountability

Our belief in drinking better, not more, fuels our efforts to promote moderation and reduce alcohol misuse in society. In collaboration with government bodies and industry partners, We advocate for responsible alcohol consumption, support public education efforts, and enforce strict standards to minimize harmful behaviors, including impaired driving.

What fuels our ambitions

Our ambition goes beyond preserving legacy we aim to elevate it. Through bold thinking, deep consumer understanding, and a relentless drive for excellence, we continuously reimagine our brands for a new generation. We are committed to passing them on stronger, more vibrant, and more impactful than ever before.
Because what we build today shapes the future for our people, our consumers, and our communities.
Locations

Global

Our Global Presence

Global Presence
People

Team

Satyendra Vishwakarma

Mr. Satyendra Vishwakarma

Founder & CEO

Mr. Satyendra Vishwakarma is the visionary Founder and Chief Executive Officer of Alexandra Spice & Beverages Pvt. Ltd., where he provides dynamic executive leadership and a forward thinking strategic direction. Under his guidance, the company has rapidly grown into a trusted global name in the alcoholic beverages industry most notably through its flagship Brown Eagle brand, recognized for its excellence, responsibility, and celebration of conviviality.
A passionate advocate for sustainable growth and global innovation, Satyendra is driven by a clear mission: to create transformative business opportunities that reflect Alexandra’s core values of quality, community, and environmental stewardship. His leadership style emphasizes building strong, transparent relationships founded on mutual trust and open communication with clients, partners, and stakeholders alike.
Satyendra promotes a modern, inclusive leadership model that empowers a diverse and globally distributed workforce. He embraces flexibility, equity, and collaborative innovation as essential tools for organizational resilience and long-term impact. He believes that meaningful business success must go hand in hand with social responsibility, climate action, and cultural connection.
With a background in science and a progressive, philanthropic, and entrepreneurial mindset, Satyendra envisions a world where professional excellence and sustainable practices coexist seamlessly. Through integrity, innovation, and people first leadership, he is shaping a new era of enterprise one where purpose meets performance, and business serves as a true force for good.

Leadership Team

Pawan K Pandey

Mr. Pawan K. Pandey

Director

A highly qualified professional with a postgraduate degree, the Company Director is responsible for overseeing the daily operations of the organization. He plays a crucial role in strategic and operational decision-making, ensuring that company objectives are consistently met.
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Mr. Pawan K. Pandey

A highly qualified professional with a postgraduate degree, the Company Director is responsible for overseeing the daily operations of the organization. He plays a crucial role in strategic and operational decision-making, ensuring that company objectives are consistently met. He also:
  • Guides employees by setting clear priorities and performance goals.
  • Promotes a culture of compliance, ensuring adherence to all business rules, regulations, and the organization’s Code of Ethics.

Ravi Mashra

Mr. Ravi Mishra

Director

Mr. Ravi Mishra is a seasoned professional with commendable expertise, holding an MS in Computer Science from Jiwaji University, India, and an MBA from Rutgers University, New Jersey. With over 25 years of success in leading roles across multinational corporations, he has established himself as both a technology and management leader. He brings a rich and versatile skill set that consistently adds strategic value and drives sustainable growth for organisations.
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Mr. Ravi Mishra

Mr. Ravi Mishra is a seasoned professional with commendable expertise, holding an MS in Computer Science from Jiwaji University, India, and an MBA from Rutgers University, New Jersey. With over 25 years of success in leading roles across multinational corporations, he has established himself as both a technology and management leader. He brings a rich and versatile skill set that consistently adds strategic value and drives sustainable growth for organisations.

Ranjan Singh

Mr. Rajan Pratap Singh

Director

Mr. Singh is a seasoned business leader with over a decade of experience in Marketing and holds a Master of Business Administration (MBA) degree. Complementing his marketing expertise, he brings more than 20 years of diverse experience across Events, Real Estate, and Hospitality sectors.
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Mr. Rajan Pratap Singh

Mr. Singh is a seasoned business leader with over a decade of experience in Marketing and holds a Master of Business Administration (MBA) degree. Complementing his marketing expertise, he brings more than 20 years of diverse experience across Events, Real Estate, and Hospitality sectors. Known for his excellence in Strategic Planning, Market Development, and Project Management, Mr. Singh has successfully led and delivered complex initiatives across multiple Indian states. His work includes collaborations with government entities, where he has played a pivotal role in executing high-impact projects with a focus on long-term growth and sustainability.

National Team

Ashok Pandey

Mr. Ashok Pandey

Sales & Marketing - (U.P)

Mr. Ashok is a graduate with strong experience in Sales and Marketing, known for his ability to lead and support sales teams in achieving consistent performance and growth. With hands-on expertise in team leadership, client engagement, and sales strategy execution, he plays a vital role in the organization’s progress toward its business goals.
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Mr. Ashok Pandey

Mr. Ashok is a graduate with strong experience in Sales and Marketing, known for his ability to lead and support sales teams in achieving consistent performance and growth. With hands-on expertise in team leadership, client engagement, and sales strategy execution, he plays a vital role in the organization’s progress toward its business goals.

Mr. Vijay Kumar Pandit

Cluster Head

Myself H.E AMB. DR. VIJAY KUMAR PANDIT. I have served 15 years for the Nation in Indian Navy. I am a Diplomat, USA(India), member of United nations. Working for Human rights at all over World. I am a NLP( Neuro linguistic Program ) Trainer. I am a Aeronautical Engineer, qualified in Russian Aircraft like KV28, KV25, KA31 and IL38. I Have a long experience in Sales and Marketing.
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Mr. Vijay Kumar Pandit

Myself H.E AMB. DR. VIJAY KUMAR PANDIT. I have served 15 years for the Nation in Indian Navy. I am a Diplomat, USA(India), member of United nations. Working for Human rights at all over World. I am a NLP( Neuro linguistic Program ) Trainer. I am a Aeronautical Engineer, qualified in Russian Aircraft like KV28, KV25, KA31 and IL38. I Have a long experience in Sales and Marketing.

Arvindra Singh

Mr. Arvindra Singh

Sales & Marketing – Bundelkhand (U.P)

Mr. Arvindra is an accomplished sales and marketing professional with a solid academic foundation and a proven history of driving sustained business growth. With a wealth of experience in leading high-performing teams and executing strategic sales initiatives, he has played a pivotal role in consistently exceeding organizational targets across the Bundelkhand region.
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Mr. Arvindra Singh

Mr. Arvindra is an accomplished sales and marketing professional with a solid academic foundation and a proven history of driving sustained business growth. With a wealth of experience in leading high-performing teams and executing strategic sales initiatives, he has played a pivotal role in consistently exceeding organizational targets across the Bundelkhand region.

Renowned for his strategic acumen, effective leadership, and client-focused approach, Arvindra excels in aligning sales functions with broader business objectives. His deep insight into regional market dynamics, combined with his ability to foster strong client relationships and inspire teams, makes him a key force behind continued success and market expansion.

Arun Vishwakarma

Mr. Arun Vishwakarma

Sales & Marketing- Madhyanchal (U.P)

Mr. Arun is a dynamic and results-driven graduate with extensive experience in Sales and Marketing. He is widely recognized for his ability to lead and empower teams, consistently driving performance and delivering sustainable business growth.
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Mr. Arun Vishwakarma

Mr. Arun is a dynamic and results-driven graduate with extensive experience in Sales and Marketing. He is widely recognized for his ability to lead and empower teams, consistently driving performance and delivering sustainable business growth. With strong expertise in team leadership, client engagement, market development, and strategic execution, Arun plays a critical role in aligning sales and marketing functions to achieve the organization's business objectives. His leadership ensures cohesive strategies, effective market penetration, and a customer-centric approach that contributes significantly to the company’s success.

Karan

Mr. Karan Singh

Sales & Marketing - Purvanchal (U.P)

Mr. Karan has Professional with 8 years plus experience in distribution, Godown Management Marketing & sales must relation with Distributors & retailers. Worked across many sectors in India, Finance sound is Good capacity of Senior management. Has the experience of launching several products Markets in Uttar Pradesh, India.
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Mr. Karan Singh “Goldas”

Mr. Karan has Professional with 8 years experience in distribution, Godown Management Marketing & sales must relation with Distributors & retailers. Worked across many sectors in India, Finance sound is Good capacity of Senior management. Has the experience of launching several products Markets in Uttar Pradesh, India.

Aditya Singh

Mr. Aditya Singh

Legal Advisor

Mr. Singh is a highly accomplished legal professional, recognized for his ability to analyze complex research, data, and legal documentation to effectively represent clients in sensitive and high-stakes cases. With a deep understanding of legal principles, he is adept at interpreting laws and clearly explaining legal options to clients, ensuring they are fully informed throughout every stage of their case.
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Advocate Aditya Singh

Mr. Singh is a highly accomplished legal professional, recognized for his ability to analyze complex research, data, and legal documentation to effectively represent clients in sensitive and high-stakes cases. With a deep understanding of legal principles, he is adept at interpreting laws and clearly explaining legal options to clients, ensuring they are fully informed throughout every stage of their case. He is committed to resolving legal matters efficiently and favorably, balancing strategic advocacy with client care. Mr. Singh is also known for his strong courtroom presence, having successfully represented clients at arraignments, hearings, and trials.

Global Leadership

Mr. Abdullakunhi STP

Head – Gulf and Asia Pacific, Sales & Marketing

Mr. Abdulla is an accomplished sales and marketing professional with extensive experience leading high-performing teams across the Gulf and Asia Pacific regions. A results-driven graduate, he is recognised for his strategic approach to sales, client relationship management, and team development.
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Mr. Abdullakunhi STP

Mr. Abdulla is an accomplished sales and marketing professional with extensive experience leading high-performing teams across the Gulf and Asia Pacific regions. A results-driven graduate, he is recognised for his strategic approach to sales, client relationship management, and team development. Mr. Abdulla has consistently demonstrated his ability to drive business growth and support organisational goals through hands-on leadership and the effective execution of sales strategies. His commitment to excellence makes him a key contributor to the company’s continued success.

Progress

Roadmap

Company Growth Roadmap

Company Growth Roadmap
Planning

Goal

Our Strategy

Our Strategy

Growth

We aim to drive sustainable and aggressive growth across our product portfolio through premiumization, innovation, market expansion, and consumer engagement.

Profitability

Our profitability strategy is focused on margin enhancement, cost efficiency, and portfolio optimization to ensure strong financial health while supporting growth.

Capital Efficiency

We aim to enhance capital efficiency by allocating resources strategically, optimizing asset utilization, and ensuring disciplined investment to generate maximum returns on capital employed.

Rooted Locally, Connected Globally.

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Mumbai | Lucknow | Noida | Bhopal | Goa